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PATTERNS & Pixels
A blog for fellow creatives building beautiful things—on screen and in real life.
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Logo vs. Branding: How to Build a Cohesive Online Presence for creative entrepreneurs
Your logo is just the beginning of your brand story—it’s the face of your business, but not the whole identity. For surface designers, creating a cohesive brand that ties your logo, values, and unique style into your website is the key to standing out and connecting with your ideal audience.

HOW TO COME UP WITH YOUR BRAND NAME
When it comes to building a brand, one of the biggest challenges we face as creatives is figuring out…

A guide to fonts and how to use them like a pro!
Let’s dive into the major groups of typefaces and how you can use them to speak to your ideal audience.

5 Things to consider when creating a logo
Your logo is typically the first and last thing a client will see. Here are a few tips to creating a standout design for your brand.